Active Fleet

The Active Fleet

The number of empowered company car drivers is growing consistently. Like retail customers, they exercise choice through experience of the product and the service which supports it. Their gateway to this brand experience is the dealer network.

After-the-sale services now extend to alternative transport, whether through courtesy car or discounted rental. In the process, product exposure and customer retention opportunities can be optimized.

Consequently, dealers operate a fleet of vehicles which we have termed active units. They are deployed to service demonstrator, test-drive, courtesy car and rental. This active fleet represents an operational and financial resource of significant size.

The deployment and effective use of active units has a direct impact of increasing importance on overall sales performance, yet the constant pressure to cut costs means it is an activity which must be thoroughly and continuously justified. `

Therefore, our objective is to offer a proposition which leverages the dealer network resource more effectively, economically and productively while improving influence over and benefit from it's active fleet.

ControlTower

As the name implies, Contol Tower manages the disposition and movement of every active unit at all times. It measures how effectively each unit is used and ensures they are used for the purpose intended. Through the process it gathers transaction data to analyze performance and profile customers.

Dealer Perspective

The particulars and use of every active unit are put onto the system. Thereafter it updates variables such as age and mileage constantly. Each transaction is carried-out on the system easily and simply and all the information is retained.

Units cannot be misused or confused, and the customer always has an agreement to sign with the reassurance that legislative and insurance requirements have been satisfied.

Performance analysis and customer data are automatically provided.

Manufacturer Perspective

Management can see the whole picture all of the time and monitor the disposition of every unit by national, regional, or dealer location. So if a test-drive campaign is being planned or certain recycling scenarios are being considered, the fleet can be accessed by model particulars, region, the use to which they are put and so on.

Consequently, Management can be proactive in controlling the number, mix and distribution of vehicles and benefits from performance and customer data.

The Process

ControlTower is an internet delivered online system hosted, managed and supported by Nexus. This ensures simple integration with and adoption by Manufacturers and Dealer networks with only access to Internet or corporate Intranet required. There are no additional obligations and no ControlTower specific hardware requirements. Operators need just one day’s training.

As the creators, Nexus can customise or brand ControlTower to meet Manufacturers or Dealer requirements. In effect, once the active units are added and the system is configured for each activity, e.g. test-drive, rental, etc., ControlTower is ready to fulfill its’ role